The luxury watch and the automotive worlds aren’t that far apart. Many of you are probably just as excited about powerful cars and motorsport as you are about the latest releases at Baselworld. We’re the same way here, and have found a great way to bridge the two worlds by sponsoring a car in the Porsche Carrera Cup for 2021.
We’ve partnered with the number 92 car as a sponsor over the 16-race season, and couldn’t be more excited about the series. Beginning with Sebring in March, we’ve been proud to watch Joseph Lombardo rack up solid laps in the crowded field of competitors.
One-make racing series, also known as spec racing series, set all drivers on a level playing field with the same car running the same engine. It’s up to the teams and the drivers to create a race strategy that maximizes tire life and driver performance while eking the most out of their cars. The Porsche Carrera Cup is just one of Porsche’s 21 one-make racing series worldwide, all of which use the 911 GT3 Cup race car. 2021 marks the introductory season for the races in North America, and DavidSW is proud to be part of the action.
Luxury timepieces are worn by drivers and crew throughout the paddock, and even hit the track as drivers line up on the grid. Legendary models like the Tag Heuer Monaco, Rolex Cosmograph Daytona, and Omega Speedmaster have all played a part in both the timing and personality of motorsport around the world.
The next race in the Carrera Cup takes places between August 6 and 8 at Road America in Wisconsin. The track’s 14 corners run just over four miles of green farmland and forests. Since 1955, the layout of the track hasn’t changed, and it remains a super popular motorsport destination in the U.S. today. Over 425 events are held at the facility every year, attracting over 800,000 people to the grounds. We hope to see you there, cheering on our car!