Tag Archives: history of baselworld

A Brief History of Baselworld

For the past 101 years, Basel, Switzerland has been the gathering place of innovative jewelers and watchmakers. The storied history of luxury pieces permeates this event and every brand is vying for the attention of a captivated audience. But the Basel we know and look forward to today wasn’t always like this. Back in 1917, […]

Baselworld 2018 Day Two Showcases Innovation and Luxury

Today is the day we’ve all been waiting for, the official start of Baselworld 2018. After yesterday’s monumental and polarizing announcements, we are primed for another exciting day in timepiece history. Today we continue to see innovation and craftsmanship from top brands. Here are just a few of our favorites from day two. Laurent Ferrier […]

Baselworld 2018 Kicks off with Many Major Releases

Baselworld is the pinnacle of luxury timepieces. Every year each major brand reveals impressive designs that excite the senses and set the stage for what’s to come. Some brands keep it safe, while others surprise even seasoned enthusiasts. Baselworld 2018 will be no different. With one day to go until the official commencement, some of […]

The Surprise of the Season: Rolex Releases Pepsi GMT II with a Jubilee Bracelet

Baselworld 2018 is full of unexpected releases. This year nobody could have imagined the curveball thrown by Rolex: the release of the Oyster Perpetual New GMT- Master II. The famed “Pepsi” Rolex is back, complete with a stainless steel Jubilee bracelet. This release is polarizing the timepiece community, but here is what you need to […]

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