Tag Archives: Rolex

The Ultimate Rolex Buyer’s Guide

Rolex has been around since 1905 when brothers-in-law Hans Wilsdorf and Alfred Davis founded the company. Originally called Wilsdorf and Davis, the name was changed in 1908 to Rolex when the trademark was registered. No one knows exactly why the men chose the name Rolex, but by 1914, the watch company was so popular and […]

How To Use Affirm

Owning the watch of your dreams can be a reality with Affirm. Purchasing a luxury watch is a goal of many, yet it is often a large financial undertaking. DavidSW has partnered with Affirm to provide financing without a catch. It’s an easy, hassle-free way to own the watch of your dreams and pay for […]

Rolex Trivia

    The Name Nobody knows what Rolex actually means. There’s a story that the name comes from the French for exquisite clockwork (horlogerie exquise, where the H is silent). Neither the company nor the founders have ever commented on this, however one of the founders have admitted the name was picked because it was […]

Rolex 116688 Yacht-Master II 18K Yellow Gold

  ROLEX 116688 YACHT-MASTER II 18K YELLOW GOLD   The Rolex Yacht-Master II model has been inspired by the rich heritage that has bound Rolex to the world of sailing since the 1950. The watch brings together the finest in Rolex Technology with the function and style. The result is a creation of a regatta […]

Rolex Oyster Perpetual Deepsea 44

  ROLEX OYSTER PERPETUAL DEEPSEA 44   Rolex Deepsea has been engineered for one purpose – conquest of the ocean. Ultra-resistant and waterproof to the depths of 12,800 feet (3,900 meters). This year’s model continues this tradition with a new generation of Rolex Deepsea 44. Unique characteristics of this timepiece is a result of years […]

Rolex Oyster Perpetual Datejust 36

  ROLEX OYSTER PERPETUAL DATEJUST 36   The Rolex Datejust is a true classical watch that incorporates the best Swiss watchmaking traditions. Thanks to unique blend of design and function this model continue to be one of the most recognizable timepiece in Rolex collection. With this model Rolex is introducing a new generation of its […]

Rolex Oyster Perpetual GMT-Master II

  ROLEX OYSTER PERPETUAL GMT-MASTER II   Rolex made a decision to treat this year’s model with bi-directional scratch proof ceramic bezel. It has a beautiful “hi-tech” finish (that Rolex designed, engineered and build in house) that changes it’s look under different lighting conditions. From brightest hues of blue under the bright sunlight, to much […]