Your Guide To Buying A Rolex

Rolex is arguably one of the most recognizable and prestigious names in watchmaking. While many aspire to own A Rolex, when it actually comes time to buy one, some often aren’t sure which model to purchase.

While some may want all the flash of a prominent Rolex logo, while others want to keep a more low profile. Some still may have a special connection to a certain watch model’s style or history or want something that they admired someone else wearing. As Rolex offers a vast selection of models and styles, it can be a process deciding which one is best for you, especially if you’re a first-time buyer.

To aid in your search, DavidSW has drawn up this brief guide to buying a Rolex.

Understand Your Own Needs

People look to buy Rolex watches for all different types of reasons, whether celebrating a milestone, indulging in a present, or treating a loved one. Understanding your own needs first goes a long way in helping you determine which model is right for you.

Whether this is your first Rolex or you’re adding to a collection, you’ll want your watch to have value and meaning to you no matter what you invest in it. If you are solely interested in the investment and value retention aspects of the watch you’ll also have more specific considerations.

Look For Trusted Advice

Buying a pre-owned or vintage Rolex can be a very sound investment, though searching for, appraising, and purchasing a model can take a significant amount of time. Many outlets also require a significant amount of knowledge about watchmaking and the brand, which is great if you’re an enthusiast, but not if you don’t have a lot of experience in buying luxury watches. That’s why it’s important to seek out a trusted dealer who will help educate you on your options.

DavidSW has been in the business of buying and selling authentic luxury timepieces for more than a decade. As one of Florida’s most reputable pre-owned Rolex dealers, we source some of the finest pieces around while passing along significant savings to you as a purchaser.

Keep Size In Mind

What size of watch you prefer is also an important consideration to make as you shop for a Rolex. You might prefer a larger watch to a smaller one depending on your personal style. Rolex isn’t known for producing large, oversized watches, so smaller timepieces should be considered. Additionally, many vintage Rolex models are smaller in comparison to today’s average watch size. Something to keep in mind if you’re looking at other brands to compare.

Enhance Your Style

There’s no use in owning a watch that doesn’t reflect your own needs and style. If it seems too impersonal, it’s not a great investment as you won’t enjoy wearing it as much. When you begin to consider your own lifestyle while looking for a watch things are much easier.

Casual Sporty

First off, if your style is more casual, you might be looking for a sportier watch that can be dressed down or up depending on use. In this category, the versatile Submariner is a great starting point. These models are available in a few different styles and materials, so you have the versatility of choice. A steel Submariner is often the watch of choice for many.

Similarly, related models such as the GMT-Master II, the Sea-Dweller Deepsea, and the Yachtmaster all offer varying degrees of functionality and dressiness. The Rolex Explorer and Explorer II models are less expensive models that are still stylish and sizable enough to make them a great starter choice.


While not completely sporty, a Rolex dress watch will suit you well in both the boardroom and ballroom. These models have an elevated sense of formality. In this category, the Datejust 41 is an excellent choice for a dress watch. In fact, the watch’s fluted bezel has become one of Rolex’s signature design features. While the timepiece comes in an array of precious metals and has an element of formality, it is also incredibly functional.


Rolex Day-Date 40 timepieces are also a nice choice for those looking for a dressier option. These timepieces are similar to the Datejust and feature a day of the week compilation. The model is often referred to as the “President” given the fact that it adorned the wrists of numerous heads of state throughout history.

No matter what Rolex model you choose, DavidSW offers knowledge and exceptional customer service to help you decide. Contact us today to discuss your needs.

Skip to content