Tag Archives: collector

The End of an Era: Rolex Discontinues the “Pepsi” GMT-Master II

If you’ve been following the buzz from Watches & Wonders Geneva 2026, you know that the horological landscape just shifted. While the release of a new model usually takes center stage, this year, the biggest headline was an exit. Rolex has officially removed the GMT-Master II Ref. 126710BLRO – the legendary “Pepsi” – from its […]

🍀 The Green Room: Celebrating Horology’s Most Coveted Hue

Forget the four-leaf clovers; this March, we’re finding our luck in the vault. While the rest of the world is looking for a pot of gold, watch enthusiasts know that the real treasure is often green. From deep forest tones to vibrant mint, green has become the definitive color of modern luxury. As we “spring […]

Two Icons, One Designer: The Head-to-Head Battle of the Patek Philippe Nautilus and Audemars Piguet Royal Oak

In the rarified world of high horology, few timepieces command the reverence and demand of the Patek Philippe Nautilus and the Audemars Piguet Royal Oak. These aren’t just watches; they are monuments to a pivotal moment in watchmaking history and a shared legacy from one of the greatest design minds of the 20th century. While […]

What the New Tariffs on Swiss Watches Could Mean for U.S. Collectors

As of August 7th, 2025, a new 39% tariff on Swiss imports will officially go into effect in the United States – sending ripples through the luxury watch world. The announcement, reported last week by CNBC, marks a significant and unexpected escalation in U.S.-Switzerland trade tensions, one that could directly impact watch collectors, retailers, and enthusiasts […]

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