Tag Archives: Blog

The End of an Era: Rolex Discontinues the “Pepsi” GMT-Master II

If you’ve been following the buzz from Watches & Wonders Geneva 2026, you know that the horological landscape just shifted. While the release of a new model usually takes center stage, this year, the biggest headline was an exit. Rolex has officially removed the GMT-Master II Ref. 126710BLRO – the legendary “Pepsi” – from its […]

Two Icons, One Designer: The Head-to-Head Battle of the Patek Philippe Nautilus and Audemars Piguet Royal Oak

In the rarified world of high horology, few timepieces command the reverence and demand of the Patek Philippe Nautilus and the Audemars Piguet Royal Oak. These aren’t just watches; they are monuments to a pivotal moment in watchmaking history and a shared legacy from one of the greatest design minds of the 20th century. While […]

Get Revved Up with Watches for the Formula 1 Miami Grand Prix 2025 

The roar of 1.6-liter V6 turbocharged hybrid engines will be rocking the Miami International Autodrome on Sunday, May 4, 2025, as enthusiasts from around the world gather to watch the most advanced racing machines ever made compete at speeds of up to 210 mph.  The world of high-precision racing cars and high-precision watches have always […]

Swatch Takes a Cut of the Luxury Watch Market

If you’re a watch lover, odds are that you’ve heard Swatch has found its way into the luxury market through Omega and, more recently, Blancpain. Inspired by iconic luxury design, these pieces are stylish, come in an array of colors, and most importantly – they’re affordable. At DavidSW we carry both brands so we were […]

Timekeeping at the Olympic Level with Omega

As the Paris 2024 Olympic Games commence Omega is back for the 31st time since 1932 as the Official Timekeeper. While the world is enraptured by the love of the games and to see their countries’ players compete at the highest level, watch enthusiasts know all too well that this means another round of special […]

New Model Spotlight: Rolex 126710GRNR GMT-Master II

At this year’s Watches and Wonders we saw the release of several exciting models from Rolex none more subtle than that of their new stainless steel GMT-Master II featuring the new Gris Noir bezel. This may not be quite as big of an industry shock as the 2022 release of the left-handed 126720VTNR “Sprite” but […]

The Perpetual 1908: A New Classic for a New Era

Last year during Watches and Wonders 2023, Rolex gave us updated styles and variations of their beloved classic and professional models – as expected. What was not expected was the introduction of an entirely new line of dress watches. Meet the Perpetual 1908: the first release under the Rolex Perpetual Collection named in tribute to […]

Panerai – A Special Watch

  PANERAI – A SPECIAL WATCH   Whether you are professional watch collector or just a seasonal watch enthusiast. You have to admit Panerai watches are special. The brand has many passionate followers around the world, that known in the watch community as “Paneristi”. So what is so special about Panerai watches? What makes them […]

8 Interesting Facts About Omega Watches

1. TIME FOR LIFE Ever since it’s foundation Omega has been on the quest to achieve the best in precision, quality, design and innovation. At the beginning of twentieth century many watch manufacturers engaged in watch competitions and trials. These events lead to a rapid development in the industry. At the 1931 Geneva Observatory event, […]

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