Tag Archives: watches

The End of an Era: Rolex Discontinues the “Pepsi” GMT-Master II

If you’ve been following the buzz from Watches & Wonders Geneva 2026, you know that the horological landscape just shifted. While the release of a new model usually takes center stage, this year, the biggest headline was an exit. Rolex has officially removed the GMT-Master II Ref. 126710BLRO – the legendary “Pepsi” – from its […]

DavidSW’s 2026 Spring Trend Report: New Colors, Classic Proportions

As the heavy winter layers finally start to thin out, the transition into spring isn’t just a change in weather – it’s a total shift in “wrist presence.” For the last few months, our watches have been tucked under coat sleeves, but April is when the hobby moves back into the light. Following our “Green […]

🍀 The Green Room: Celebrating Horology’s Most Coveted Hue

Forget the four-leaf clovers; this March, we’re finding our luck in the vault. While the rest of the world is looking for a pot of gold, watch enthusiasts know that the real treasure is often green. From deep forest tones to vibrant mint, green has become the definitive color of modern luxury. As we “spring […]

Watches inspired by the Armed Forces

This Memorial Day, we’re honoring those who have served, and remembering those who have died in service to the United States. Over the years, military personnel have required tools of the highest grade including timekeeping instruments. In fact, it’s not uncommon for armed forces from around the world to work with top-tier brands to supply […]

Swatch Takes a Cut of the Luxury Watch Market

If you’re a watch lover, odds are that you’ve heard Swatch has found its way into the luxury market through Omega and, more recently, Blancpain. Inspired by iconic luxury design, these pieces are stylish, come in an array of colors, and most importantly – they’re affordable. At DavidSW we carry both brands so we were […]

Timekeeping at the Olympic Level with Omega

As the Paris 2024 Olympic Games commence Omega is back for the 31st time since 1932 as the Official Timekeeper. While the world is enraptured by the love of the games and to see their countries’ players compete at the highest level, watch enthusiasts know all too well that this means another round of special […]

New Model Spotlight: Rolex 126710GRNR GMT-Master II

At this year’s Watches and Wonders we saw the release of several exciting models from Rolex none more subtle than that of their new stainless steel GMT-Master II featuring the new Gris Noir bezel. This may not be quite as big of an industry shock as the 2022 release of the left-handed 126720VTNR “Sprite” but […]

The Perpetual 1908: A New Classic for a New Era

Last year during Watches and Wonders 2023, Rolex gave us updated styles and variations of their beloved classic and professional models – as expected. What was not expected was the introduction of an entirely new line of dress watches. Meet the Perpetual 1908: the first release under the Rolex Perpetual Collection named in tribute to […]

New Model Spotlight: Omega Speedmaster Moonwatch Professional with White Dial

When Daniel Craig was spotted at the Planet Omega Exhibition grand opening last year in New York City many were surprised to see the former 007 wearing a watch that could not be identified but seemed to bear a resemblance to the most iconic watch Omega has ever produced. A few months later it became […]

Three Great Watches for Mother’s Day

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If you’re still shopping for a Mother’s Day, it can feel like crunch time. There’s still time to get a great gift, though, and a watch is a wonderful way to celebrate the day and the person. Choosing the right one can be tough, so we’ve grabbed three of our favorite models to help get […]

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