Born during World War I, Baselworld is a watch, jewelry, and gemstone trade show that is 102 years old. The show allows the industry to come together once a year to exchange ideas, showcase new products, network, and expand customer and clientele bases. Baselworld is all about efficiency within the industry, providing a space where […]

The 5 Essential Rules of Watch Etiquette

Luxury watches make quite the statement. A well-crafted timepiece says to the world, “Here I am. I worked hard.” If you’re fortunate enough to own a luxury timepiece, you need to know the rules of watch etiquette. You are, after all, a gentleman. Here are the top 5 watch-wearing rules that will keep you looking […]

The 24 Million Dollar Patek Philippe Supercomplication

On November 11th, 2014, at a Sotheby’s auction in Geneva, Switzerland, a Patek Philippe Supercomplication pocket watch was sold for $24,000,000 USD to an anonymous buyer. At the time, this was the most anyone had ever paid for a timepiece, far exceeding its estimated value of 15 million Swiss Francs. It all happened in a matter […]

The History Behind The Rolex Cosmograph Daytona Watch

Looking back at the Rolex Cosmograph Daytona, which was introduced to the world in 1963 and according to Rolex, stands in a class of its own among sport chronographs. The rich history behind this Oyster-cased mechanical chronograph Rolex dates back to WWII and evolved through the 50’s and 60’s with its multi-purpose design. The concept […]

David’ Top 5 Picks From Day One At Baselworld 2019

Attention all, Baselworld is finally here and amongst the commotion and excitement we are thrilled to finally pull the curtain to see 2019’s latest timepieces. With so many to choose from, here are David’s Top 5 picks of his favorite three luxury brands.   No. 1: Patek Philippe 5520P-001 Grand Complications This timeless design tops […]

Baselworld 2019: The Time Is Near

Historically, Baselworld has been the world’s largest watch fair since 1917 and has brought worldwide attention and recognition to luxurious watch and jewelry brands. Located in Basel, Switzerland, Baselworld gained a thriving reputation for showcasing a novel exhibition of the latest designs, innovative technology, gems and more. The latest releases are days away and with […]

Pros of Financing Your Watch with Affirm

A luxury watch is an excellent investment, the ideal item to pass down from generation to generation and a statement piece communicating success. Thanks to the steps taken by luxury brands to ensure longevity, you know purchasing a Rolex, Patek Philippe, Omega or other luxury watch brand is a safe bet. Unfortunately, the kind of […]

How to Choose Your Everyday Timepiece

There are a lot of different styles of watches on the market with a wide range of functions. The ability to check multiple time zones? Leather versus metal bands? Waterproof up to 50 meters? The broad array of options ensures that you can find the perfect fit for your needs and lifestyle, but it can […]

How To Choose the Best Watch Size for Your Wrist

The right watch seamlessly complements your style. It’s the finishing touch to your outfit from weekday to weekend. And it just works with your lifestyle and personality, whether you’re an account manager in an office building or a wilderness photographer in the high Sierras. But choosing the right watch can be a pain–and so can […]

Dirty Little Secrets: Tips for Cleaning Your Luxury Watch

Your luxury watch is a gleaming accessory that can add a powerful statement to any outfit … if it’s in great condition. However, over time any watch will start to accumulate skin oils, dirt, and scuffs. You can always save time by dropping it off to be professionally cleaned, but this step is rarely necessary. […]